Search has shifted from relevant words on pages (don't worry though, they're still important) and is more about helping users complete a task - experience matters too. Whether it's mobile, speed, overlays, or anything else, Google focuses on the search Photo Background Removing experience in addition to on-page words and links. Advertising Continue reading below I think “how we search” will continue to adapt with more technologies like smart assistants and the Internet of Things, but “why we search” will always revolve around users wanting to solve problems. That's where our goal should be: to help users get their jobs done. Julie Joyce, Owner, Str0ud LLC and Link Fish Media Julie JoyceFor 2017, my main area of focus for all clients will be mobile accessibility and Photo Background Removing optimization. I want to make sure sites can perform well in mobile search. Usually, that's not something major that I focus on with link building, other than making sure the links we place can actually be easily accessed on mobile devices.
Advertising Continue reading below Sometimes the mobile versions of a site are much smaller, which can hurt our mobile traffic potential if the pages our links are on don't appear here. So I plan to integrate more mobile search into our company's linking efforts to make Photo Background Removing sure I don't lose those opportunities. For my clients who don't do a lot of link building with us, my goal is to make sure their sites are well optimized for mobile. I have one in particular that is so old it will probably need to be completely redone as nothing renders properly on any mobile device. They still perform well in mobile search, but the user experience once you land on the site is absolutely atrocious, so I want to fix that so we don't lose quality traffic that could convert. My secondary Photo Background Removing focus will be to focus more on building a web presence outside of the sites themselves. Social platforms are important to many, if not most, customers and the traffic we see from these sites is pretty fantastic.
Advertising Continue reading below In some cases, traffic from social networking sites has overtaken search engines like Google. I want to continue, but also diversify. I would love to see more customers who regularly contribute to other sites and get traffic Photo Background Removing from those sites. In my case, personally, a large percentage of my agency's traffic comes from my monthly link column on an industry site. Having a diverse set of traffic sources is always important, but maybe even more so in the coming year. Michael King, Managing Director, iPullRank Michael KingBrands should focus on speed, structured data, and mobile friendliness. All the things Google has been asking for lately boil down to these three things. Whether it's AMP, progressive web Photo Background Removing apps, app indexing, app streaming, moving to mobile-first indexing, or even Firebase, they're preparing for the future of search, the predictive assistant that we see in Google Now, Assistant and Home.