The Facebook Conversion API is a business tool Jewelry Retouching that allows you to share key online and offline events or customer actions directly from your server with Facebook . The goal is to help you improve the performance and measurement of your advertising campaigns on the platform. Facebook conversions API everything you need to know In order to use the Facebook Conversions API, you must meet three requirements : Have the Facebook pixel correctly implemented on your website. It is Jewelry Retouching recommended to use the same pixel for server and browser events. Note that both the
Conversion API and the Facebook pixel use the Jewelry Retouching same type of conversion events, but the API has a built-in deduplication process to prevent double counting. Have a Facebook Business Manager , who helps integrate Facebook marketing campaigns across the company and with external partners. Have an access identifier . You can get it through the event manager (recommended) or through your own application. Using the Facebook Conversions API allows you to: Improve the accuracy of the data sent in order to segment, measure and optimize it. Have more information Jewelry Retouching about the entire customer journey .